Pole Position

Pole Position is the exciting new project based in Barcelona, brought to life by two well-known individuals: Loïc Le Joliff, the esteemed director and founder of Brunch Electronik and Jaime Alguersuari, who gained recognition as a remarkably young former Formula 1 driver at Red Bull and is now making waves in the industry as Squire. Loïc's musical journey began in Montreal, where he discovered his deep passion and love for electronic music. After establishing his own label, he embarked on a solo DJ career under the name Lee Jo Life. Eventually, he made his way to Barcelona to launch Brunch Electronik, where fate would bring him together with Jaime at one of his events. Loïc and Jaime instantly connected, driven by their shared passion for music and Formula 1. Their attentive selection of music and their experimental approach to listening, led them to uncover their strikingly similar influences, spanning from Jazz, Soul, and Hip Hop to Funk and evolving soundscapes. This discovery inspired them to establish a new record label and social brand in Barcelona, giving birth to "Anims." The releases from "Anims" have garnered recognition from esteemed artists such as Âme, Dixon, Adriatique, Solomun, John Digweed, and Carl Cox, among others. The duo has an exciting lineup of releases scheduled for the final period of 2023, including two EPs and various remixes. Prepare yourself for an exhilarating musical journey as Pole Position takes the lead.